Inspired by fighter jets and sports cars new editions of Jordan trainers have kept their sporting credentials alive and well by making continual improvements in lightness traction support. And the materials used have been equally out of the box from patent leather to ballistic mesh from carbon fibre to titanium. Over the years different models have pioneered ground-breaking technology such as air units moulded heels sculpted midsoles torsion plates and articulated propulsion technology. Although each new version has its fans several (like the AJ3 and AJ11) have become particularly rooted in popular culture. A history of innovationДЄs well as the great MJ himself the Jordan brand has teamed up memorably with the likes of film director Spike Lee and the cartoon character Bugs Bunny. Browse for the latest eye-catching colour combos or hunt out authentic retro releases celebrating the brand's greatest hits. Pick from low tops high tops or mid tops rugged utility models or luxurious party-going styles. The central attraction though remains their selection of sneakers. There are also T-shirts and long-sleeve tops leggings and shorts sweats and tracksuits bags and rucksacks hats and caps. These days the Nike Jordan brand isn't just about trainers. Named after NBA champion Michael Jordan their combination of on-court prowess and casual swagger gave rise to over thirty different models over the ensuing decades several of which became style icons in their own right.

Often credited with kicking off the whole fashion sneaker movement Air Jordans first hit the shelves in the mid-80s.

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